A cause resonates more deeply when there’s a story that can be shared.
Your story is going to be way more compelling than a statistic. Every single time. But statistics are a great support to your story.
Here’s the good news: video allows you to share both the story and the stat. Double whammy. 10x the impact.
Every group has a story. It’s bringing that story to life – in an intentional way – that gets you the results you need.
Your solution: intentional video storytelling.
Your group might be stretched pretty thin. Budgets are tight. Your to-do list can seem endless. You want to build awareness for your cause and keep both donors and volunteers happy and committed. Oh yeah – and you need a consistent stream of donations coming in the door.
And then you need to do all the marketing to make that happen: updating your website, staying relevant on social media, building email campaigns.
It’s no wonder that video storytelling is the last thing your group thinks they can handle.
That’s ok. Because we can.
Fundraising isn’t a sprint. It isn’t even a marathon. It’s a full-on, all-out triathlon (and sometimes it feels like you’ve been swimming more than 2.4 miles in heavy seas, biking in excess of 112 miles in high heat, and running far more than 26.2 miles over bumpy hill and swampy dale).
But it has to be done. In fact, it’s the lifeblood that keeps your group up and running. Ensuring sustainability. And allowing you to do the good work you’re committed to.
Truly great storytelling can dramatically change donor and volunteer behavior in all the ways you want to see (increased donation rates, deeper connections, higher volunteer levels).
And truly great storytelling is easily captured with video.
In today’s changing world, many non-profits are turning to livestream events to connect with their audiences.
Magnus Media Group offers scalable, affordable livestream services. Our team has extensive live event experience and deep technical knowledge. When your event needs audience interaction – an auction, real-time donations, an emcee that responds to audience comments – we’ve got your covered.
We know “The Show Must Go On!” – and we make it happen for you.
Whether it’s a full-length complete with performances and spoken messages, or a suite of short videos for a “Week of Giving” daily campaign, we offer a variety of video production options to showcase your cause and keep your audience engaged.
To insure your video is accessible to the broadest audience, we offer embedded close captioning as an option.
Video storytelling allows you to do all of the following (and much, much more):
Leveraging video storytelling is one of the smartest ROIs your group may see.
That’s because video is easy to repurpose. On Facebook. LinkedIn. Twitter. Instagram. Your website. And most any other social media you can think of.
Of course, it’s a natural at live events. A compelling video can be an essential prelude to a successful “ask”.
And don’t forget: it can be used with email campaigns. The beauty of video is the ability to also slice-and-dice your main video into smaller pieces, or “installments” – and create a campaign with the pieces you carve out. This allows you to focus on the individual messages, or stories, that live within your video.
You can.
We’re highly skilled in working with non-profits and associations with a wide range of budgets. And we’ll help you get the very most out of your budget.
New content coming soon!
“Thank you for making our video and ensuring we all look like rock stars. It was great to work with you. When we shared the video at our conference, attendees remarked on the professionalism and quality of the video and message. It was a great addition to our celebration luncheon.”
